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Title Multicultural perspectives in customer behaviour / edited by Maria G. Piacentini and Charles C. Cui.
Imprint London ; New York : Routledge ; [Helensburgh, Argyll, Scotland, UK?] : Westburn Publishers, 2012.
ISBN 9780415628907
OCLC No. 781675031
Description xi, 171 p. : ill. ; 26 cm.
Note "This book is a reproduction of the Journal of marketing management, volume 26, issues 11-12"--T.p. verso.
Bibliog. Includes bibliographical references and index.
Contents Introduction / Maria G. Piacentini and Charles C. Cui -- Material man is not an island : coping with cultural fracture / Andrea Davies and James A. Fitchett -- A comparative examination of consumer decision styles in Austria / Rudolf R. Sinkovics, Kannika 'Mink' Leelapanyalert and Mo Yamin -- Do brand names in a foreign land lead to different brand perceptions? / Laura Salciuviene ... [et al.] -- Consuming Bollywood : young Sikhs social comparisons with heroes and heroines in Indian films / Amandeep Takhar ... [et al.] -- Exploring appropriation of global cultural rituals / Julie Tinson and Peter Nuttall -- The interrelationship between desired and undesired selves and consumption : the case of Greek female consumers' experiences / Katerina Karanika and Margaret K. Hogg -- Self-giving in China and the UK : collectivist versus individualist orientations / Carloyn Tynan ... [et al.] -- Death and disposal : the universal, environmental dilemma / Louise Canning and Isabelle Szmigin -- Researching consumers in multicultural societies : emerging methodological issues / Stephanie Slater and Mirella Yani-de-Soriano.
Series Key issues in marketing management.
Key issues in marketing management.
Subject Consumer behavior.
Intercultural communication.
Cultural pluralism.
Other Author Piacentini, Maria G.
Cui, Charles C.
Other Title Journal of marketing management.

 Main Stacks  HF5415.32 .M85 2012    AVAILABLE
 Main Stacks  HF5415.32 .M85 2012    AVAILABLE