LEADER 00000cam  2200541Ki 4500 
001    1202667367 
003    OCoLC 
005    20201113105412.6 
006    m        d         
007    cr un||||uuuuu 
008    201102s2020    xx      o     000 0 eng d 
020    9781003074847|q(electronic book) 
020    1003074847|q(electronic book) 
020    9781000125900|q(electronic book : Mobipocket) 
020    1000125904|q(electronic book : Mobipocket) 
020    9781000109641|q(electronic book : PDF) 
020    100010964X|q(electronic book : PDF) 
020    9781000152685|q(electronic book : EPUB) 
020    1000152685|q(electronic book : EPUB) 
020    |z9781409401490 
020    |z9781409401476 
024 3  9781003074847 
035    1202667367 
040    TYFRS|beng|erda|epn|cTYFRS|dUKAHL 
049    txum 
050  4 HE9781eb 
072  7 BUS|x000000|2bisacsh 
072  7 BUS|x063000|2bisacsh 
072  7 KJMV7|2bicssc 
100 1  Shaw, Stephen,|d1950-|eauthor. 
245 10 Airline marketing and management /|cStephen Shaw. 
250    Seventh edition. 
264  1 [Place of publication not identified] :|bRoutledge,
300    1 online resource (384 pages) 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
506    Available only to authorized UTEP users. 
520    Through six previous editions, Airline Marketing and 
       Management has established itself as the leading textbook 
       for students of marketing and its application to today's 
       airline industry, as well as a reference work for those 
       with a professional interest in the area. Carefully 
       revised, the seventh edition of this internationally 
       successful book examines an exceptionally turbulent period
       for the industry. It features new material on: *Changes in
       customer needs, particularly regarding more business 
       travellers choosing - or being forced - to travel economy,
       and analysis of the bankruptcy of 'All Business Class' 
       airlines. * An explanation of the US/EU 'Open Skies' 
       agreement and analysis of its impact. *The increase in 
       alliance activity and completion of several recent mergers,
       and the marketing advantages and disadvantages that have 
       resulted. * Product adjustments that airlines must make to
       adapt to changes in the marketing environment, such as 
       schedule re-adjustments and the reconfiguration of 
       aircraft cabins. *Changes in pricing philosophies, with, 
       for example, airlines moving to 'A La Carte' pricing, 
       whereby baggage, catering and priority boarding are paid 
       for as extras. *Airline websites and their role as both a 
       selling and distributing tool. *The future of airline 
       marketing. A review of the structure of the air transport 
       market and the marketing environment is followed by 
       detailed chapters examining business and marketing 
       strategies, product design and management, pricing and 
       revenue management, current and future distribution 
       channels, and selling, advertising and promotional 
       policies. The reader will benefit from greater 
       understanding of both marketing and airline industry 
       jargon and from knowledge obtained regarding the 
       extraordinary strategic challenges now facing aviation. 
       Written in a straightforward, easy-to-read style and 
       combining up-to-date and relevant examples drawn from the 
       worldwide aviation industry, this new edition will further
       enhance the book's reputation for providing the ideal 
       introduction to the subject. 
545 0  Stephen Shaw is Managing Director of SSA Ltd, UK, a firm 
       specialising in providing courses in marketing and 
       economics to airlines and aerospace firms, located at 
       Chinnor, Oxford, England. 
588 0  Publisher supplied information. 
650  0 Aeronautics, Commercial|xMarketing. 
650  0 Airlines|xMarketing. 
856 40 |uhttp://0-www.taylorfrancis.com.lib.utep.edu/books/
       9781003074847|zTo access this resource 
 Internet  Electronic Book    AVAILABLE