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Title Fasten your seatbelt : the passenger is flying the plane / Nawal K. Taneja.
Imprint London : Routledge, 2018.


 Internet  Electronic Book    AVAILABLE
Description 1 online resource
Bibliog. Includes bibliographical references and index.
Note Available only to authorized UTEP users.
Online resource; title from PDF title page (EBSCO, viewed February 2, 2018)
Subject Airlines.
Airlines -- Customer services.
Airlines -- Rates.
Consumer behavior.
Consumers' preferences.
Consumer satisfaction.
Contents Foreword /Bill Brunger -- Foreword /John Elkins -- Foreword /Samuel L. Katz -- Foreword /Stefan H. Lauer -- Foreword /Andrew Lobbenberg -- Foreword /Kyung Ha Ma -- Foreword /Edward Nicol -- Foreword /Nicole W. Piasecki -- 1.Introducing the new pilots -- 2.Taking a bird's eye view of the landscape -- 3.Designing viable business models -- 4.Renovating and innovating products -- 5.Pricing for mutual benefit -- 6.Exploiting distribution diversity -- 7.Developing truly integrated alliances -- 8.Managing the new pilots.