Limit search to items available for checkout
Title Neuromarketing : consumers under the influence / DOC & Co.
Imprint New York, N.Y. : Films Media Group, [2011], ©2009.


 Internet  Streaming Video    AVAILABLE
Description 1 online resource (1 video file (52 min.)) : sound, color
Note Encoded with permission for digital streaming by Films Media Group on January 13, 2011.
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Title from distributor's description.
Available only to authorized UTEP users.
8 & up.
Subject Automation.
Brain -- Physiology.
Business ethics.
Commercial law.
Consumer behavior.
Marketing -- Management.
Marketing -- Moral and ethical aspects.
Psychology, Applied.
Psychology, Industrial.
Science -- Social aspects.
Technology -- Social aspects.
Genre Educational films.
Internet videos.
Educational films.
Internet videos.
Contents Can Marketers Control Our Minds? (1:39) -- Ethical Issues of Neuromarketing (2:16) -- A Brief History of Marketing (2:06) -- Asking Consumers Questions Doesn't Work (2:13) -- Role of Emotion in Decision-Making (2:55) -- Irrational Mind: Battle Ground for Branding (3:32) -- Measuring Emotion (3:29) -- Unraveling the Mechanism of Memory (3:34) -- Watching Buying Decisions in the Brain (2:27) -- Importance of Context in Advertising (3:02) -- Memory and Context (0:53) -- Religion and Branding: Is There a Connection? (1:54) -- Aha! Loyalty and Brain Recognition (2:00) -- Advertising as Religion (3:08) -- Sex Doesn't Sell (1:25) -- Appealing to the Reptilian Brain (3:40) -- Expressing Value: Beyond Words (2:05) -- Neuromarketing Does Not Have All the Answers (1:20) -- Ethics and Neuromarketing (3:26) -- Future of MRI Research: The End of Privacy? (3:52) -- Credits: Neuromarketing: Consumers Under the Influence (0:40).
Summary Questionnaires and focus groups have long formed the bedrock of marketing studies, but a new, high-tech approach may soon make them obsolete. This program looks at the revolutionary science of neuromarketing, which avoids the gray areas of consumer uncertainty and instead targets the gray matter in which an individual's real and measurable decisions occur. Shot in an absorbing style that attends to both psychology and business issues, the film shows how neuroscience technologies can determine how the brain reacts to a specific product. The program also features commentary from several experts - Dr. Gemma Calvert, an Oxford-trained psychologist specializing in the commercial application of brain imaging methods; Dr. A.K. Pradeep, CEO of NeuroFocus; Olivier Oullier, associate professor of neuroscience at the University of Provence Aix-Marseille; and others. Contains mature themes and explicit imagery.
Other Author DOC & Co.
Films for the Humanities & Sciences (Firm)
Films Media Group.
Other Title Originally produced: DOC & Co., 2009
Other Title Consumers under the influence