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Title Women working on a fair flower farm in Ecuador : an ethnographic study / Corrie Ellis.
Imprint [Los Angeles, California] : SAGE, 2014.


 Internet  Electronic Book    AVAILABLE
Description 1 online resource
Series SAGE research methods. Cases
SAGE research methods. Cases.
Bibliog. Includes bibliographical references and index.
Note Available only to authorized UTEP users.
Online resource; title from home page (viewed on November 19, 2015).
Subject Cut flower industry -- Research -- Ecuador -- Case studies.
Ethnology -- Case studies.
Genre Case studies.
Summary Despite a history of worker exploitation and environmental degradation, today, the cut-flower industry is striving for ethical production practices. Ecuador is leading the way in this regard, and one farm, Fairtrade-certified Nevado Roses, appears to be a shining example. In 2012, the author set out to conduct ethnographic research centering workers' perspectives about labour conditions and life as Fairtrade rose cultivators at Nevado Roses. He wanted to understand how women, who comprise the majority of flower workers, fare on a farm with socially and environmentally sustainable policies. The research confirmed the benefits of ethical production practices, but also revealed that Fairtrade production does not alleviate workers' struggles to balance work and family. This case describes the research methods employed, from the inception of the research idea to the final stages of analysis.