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Author Yu, LiAnne.
Title China's new culture of cool : understanding the world's fastest-growing market / Lianne Yu, Cynthia Chan, Christopher Ireland.
Imprint Berkeley, Calif. : New Riders, ©2007.


 Internet  Electronic Book    AVAILABLE
Description 1 online resource (xi, 139 pages) : illustrations, map.
Series Voices that matter
Voices that matter.
Note Includes index.
Use copy Restrictions unspecified star MiAaHDL
Available only to authorized UTEP users.
Reproduction Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL
Note Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. MiAaHDL
Print version record.
digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL
Subject Consumers -- China.
Business enterprises, Foreign -- China.
Investments, Foreign -- China.
China -- Commerce.
China -- Economic conditions -- 2000-
China -- Social conditions -- 2000-
Popular culture -- China.
Since 2000
Genre Electronic books.
Contents A generation of early adopters -- The power in the middle -- The new faces of young China -- Yi Shi Zhu Xing -- Yi (style) -- Shi (food) -- Zhu (living) -- Xing (mobility) -- Future present.
Summary "Authors LiAnne Yu, Cynthia Chan, and Christopher Ireland bring their collective experience and perspective to this illustrated analysis of the world's fastest-growing market. Focusing on four fundamental aspects of the consumer Chinese lifestyle - food, style, home life, and mobility - they show how Chinese culture is speedily developing into a radically new form. Anyone who is interested in expanding his or her business in China should not miss this analysis."--Jacket.
Other Author Chan, Cynthia.
Ireland, Christopher.
Other Title Print version: Yu, LiAnne. China's new culture of cool. Berkeley, Calif. : New Riders, ©2007 0321453441 9780321453440