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Author Sandy, Ken.
Title The Influential Product Manager [electronic resource] : How to Lead and Launch Successful Technology Products.
Imprint Oakland : Berrett-Koehler Publishers, Incorporated, 2020.


 Internet  Electronic Book    AVAILABLE
Description 1 online resource (361 p.)
Note Description based upon print version of record.
Available only to authorized UTEP users.
Genre Electronic books.
Contents Cover; Title Page; Copyright Page; Dedication; Contents; Introduction; Chapter 1: First, Think Like a Product Manager; Chapter 2: Lead through Influence; Chapter 3: Understand Your Customer; Chapter 4: Collaborate to Set Priorities; Chapter 5: Discover and Validate Customer Needs; Chapter 6: Define the Right Product; Chapter 7: Capture User-Centric Requirements; Chapter 8: Partner with Engineering; Chapter 9: Navigate Challenging Trade-Offs; Chapter 10: Launch for Impact; Chapter 11: Measure Success; Chapter 12: Advance Your Career; Notes; Acknowledgments; Index; About the Author
Other Title Print version: Sandy, Ken The Influential Product Manager : How to Lead and Launch Successful Technology Products Oakland : Berrett-Koehler Publishers, Incorporated,c2020