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Title The influential product manager : how to lead and launch successful technology products / Ken Sandy.
Imprint Oakland, CA : Berrett-Koehler Publishers, [2020]


 Internet  Electronic Book    AVAILABLE
Edition First edition.
Description 1 online resource (1 volume) : illustrations
Bibliog. Includes bibliographical references and index.
Note Available only to authorized UTEP users.
Description based on print version record.
Subject Product management.
New products.
Genre Electronic books.
Contents First, think like a product manager -- Lead through influence -- Understand your customer -- Collaborate to set priorities -- Discover and validate customer needs -- Define the right product -- Capture user-centric requirements -- Partner with engineering -- Navigate challenging trade-offs -- Launch for impact -- Measure success -- Advance your career.
Summary From setting priorities to capturing requirements to navigating trade-offs, this comprehensive book methodically documents the tools product managers everywhere use to align their teams with market needs and organizational goals. -- Edited summary from book.
Other Title Print version: Sandy, Ken. Influential product manager. First edition. Oakland, CA : Berrett-Koehler Publishers, [2020] 9781523087464