Limit search to items available for checkout
Title The influential product manager : how to lead and launch successful technology products / Ken Sandy.
Imprint Oakland, CA : Berrett-Koehler Publishers, [2020]


 Internet  Electronic Book    AVAILABLE
Edition First edition.
Description 1 online resource (371 pages) : illustrations
Note Includes index.
Available only to authorized UTEP users.
Print version record.
Subject Product management.
New products.
Contents First, think like a product manager -- Lead through influence -- Understand your customer -- Collaborate to set priorities -- Discover and validate customer needs -- Define the right product -- Capture user-centric requirements -- Partner with engineering -- Navigate challenging trade-offs -- Launch for impact -- Measure success -- Advance your career.
Summary "This book is a comprehensive and practical guide to the core skills, activities, and behaviors that are required of product managers in modern technology companies"-- Provided by publisher
Other Title Print version: Sandy, Ken. Influential product manager. First edition. Oakland, CA : Berrett-Koehler Publishers, [2020] 9781523087464