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Title The hyperlinked society : questioning connections in the digital age / Joseph Turow and Lokman Tsui, editors.
Imprint Ann Arbor : University of Michigan Press : University of Michigan Library, c2008.


 Internet  Electronic Book    AVAILABLE
Description 1 online resource.
Series The new media world.
New media world.
Bibliog. Includes bibliographical references (pages 289-303) and index.
Note Use copy Restrictions unspecified star MiAaHDL.
Available only to authorized UTEP users.
Reproduction Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2010. MiAaHDL.
Note Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. MiAaHDL.
Description based on print version record and CIP data provided by publisher.
digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL.
Subject Internet -- Social aspects.
Digital media -- Social aspects.
Social aspects.
Digital media.
Contents Introduction: on not taking the hyperlink for granted / Joseph Turow -- Structuring a marketplace of attention / James G. Webster -- The hyperlink as organizing principle / Alexander Halavais -- Hyperlinking and the forces of "massification" / Philip M. Napoli -- The hyperlink in newspapers and blogs / Lokman Tsui -- The role of expertise in navigating links of influence / Eszter Hargittai -- Google, links, and popularity versus authority / Seth Finkelstein -- The hyperlinked news organization / Martin Nisenholtz -- How hyperlinks ought to change the advertising business / Tom Hespos -- Hyperlinks and marketing insight / Stacey Lynn Schulman -- Hyperlinking and advertising strategy / Eric Picard -- From hyperlinks to hyperties / Marc A. Smith -- The morality of links / David Weinberger -- Linked geographies: maps as mediators of reality / Stefaan G. Verhulst -- Will peasants map? Hyperlinks, map mashups, and the future of information / Jeremy W. Crampton -- The social hyperlink / Lada A. Adamic -- Are hyperlinks "weak ties"? / Markus Prior -- What is the online public sphere good for? / Matthew Hindman.
Summary "Links" are among the most basic--and most unexamined--eatures of online life. Bringing together a prominent array of thinkers from industry and the academy, The Hyperlinked Society addresses a provocative series of questions about the ways in which hyperlinks organize behavior online. How do media producers' considerations of links change the way they approach their work, and how do these considerations in turn affect the ways that audiences consume news and entertainment? What role do economic and political considerations play in information producers' creation of links? How do links shape the size and scope of the public sphere in the digital age? Are hyperlinks "bridging" mechanisms that encourage people to see beyond their personal beliefs to a broader and more diverse world? Or do they simply reinforce existing bonds by encouraging people to ignore social and political perspectives that conflict with their existing interests and beliefs? This pathbreaking collection of essays will be valuable to anyone interested in the now taken for granted connections that structure communication, commerce, and civic discourse in the world of digital media"--Publisher's description.
Other Author Turow, Joseph.
Tsui, Lokman.
Other Title Print version: The hyperlinked society Ann Arbor : University of Michigan Press : c2008. 9780472070435 (cloth : alk. paper)