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Title Content analysis of Facebook pages : decoding expressions given off / Shanyang Zhao.
Imprint [Los Angeles, California] : SAGE, 2014.


 Internet  Electronic Book    AVAILABLE
Description 1 online resource
Series SAGE research methods. Cases
SAGE research methods. Cases.
Bibliog. Includes bibliographical references.
Note Available only to authorized UTEP users.
Online resource; title from home page (viewed on November 10, 2015).
Subject Facebook (Electronic resource) -- Research -- Case studies.
Facebook (Electronic resource)
Online social networks -- Research -- Case studies.
Content analysis (Communication) -- Case studies.
Genre Case studies.
Summary Facebook users tend to claim their identities implicitly rather than explicitly; they 'show' rather than 'tell' and stress group identities over personal ones. In this case study, I unpack the methodology of content analysis and describe in detail the major steps we took in applying this method to the study of Facebook pages. I also reflect and comment on the methodological issues we encountered in our study and offer some advice for those who are interested in using this method.