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Title Critical Multimodal Studies of Popular Culture.
Imprint Hoboken : Taylor and Francis, 2013.


 Internet  Electronic Book    AVAILABLE
Description 1 online resource (285 pages).
Series Routledge Studies in Multimodality
Routledge studies in multimodality.
Note Available only to authorized UTEP users.
Print version record.
Summary Studies of multimodality have significantly advanced our understanding of the potential of different semiotic resources-verbal, visual, aural, and kinetic-to make meaning and allow people to achieve various social purposes such as persuading, entertaining, and explaining. Yet little is known about the role that individual nonverbal resources and their interaction with language and with each other play in concealing and supporting, or drawing attention to and subverting, social boundaries and inequality, political or commercial agendas. This volume brings together contributions by rominent a.
Other Author Zhao, Sumin.
Other Title Print version: 9780415624718