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BOOK
Title Crossing the chasm : marketing and selling technology products to mainstream customers / Geoffrey A. Moore ; with a foreword by Regis McKenna.
Imprint New York : HarperBusiness, c1991.

Copies/Volumes

LOCATION CALL # STATUS
 Main Stacks  HF 5439 .T42M66 1991    AVAILABLE
Description xvii, 223 p. : ill. ; 24 cm.
Note Includes index.
Subject Selling -- Technology.
High technology industries.
Marketing.