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Title Persuading people to have safer sex : applications of social science to the AIDS crisis / Richard M. Perloff.
Imprint Mahwah, N.J. : Lawrence Erlbaum Associates, 2000.


 Internet  Electronic Book    AVAILABLE
Description 1 online resource (ix, 159 pages) : illustrations
Series LEA's communication series
LEA's communication series.
Bibliog. Includes bibliographical references and indexes.
Note Available only to authorized UTEP users.
Print version record.
Subject Safe sex in AIDS prevention.
AIDS (Disease) -- Prevention -- Social aspects.
Health behavior.
Persuasion (Psychology)
Acquired Immunodeficiency Syndrome -- prevention & control.
Health Behavior.
Health Knowledge, Attitudes, Practice.
Safe Sex.
Contents Preface -- 1. Introduction -- 2. Cognitive foundations of AIDS prevention behavior -- 3. Social psychological and communication perspectives on unsafe sex -- 4. Culture, poverty, and AIDS -- 5. Applying persuasion theories to AIDS prevention -- 6. AIDS prevention campaigns -- 7. AIDS stigma and persuasion -- References -- Author index -- Subject index.
Other Title Print version: Perloff, Richard M. Persuading people to have safer sex. Mahwah, N.J. : Lawrence Erlbaum Associates, 2000 0805833803