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Title A marriage of convenience : sports and the media / director, Jared Marshall ; writer, Stephen Scoglio ; producer, Michael De Robbio ; executive producer, Simon Garner ; VEA.
Imprint White Plains, NY : Video Education America ; New York : Films Media Group, ©2008.


 Internet  Streaming Video    AVAILABLE
Description 1 streaming video (21 min.) : sound, color, digital file
Note First issued in DVD, in Australia, with title: A marriage of convenience : sport and the media.
Available only to authorized UTEP users.
Performer Voice over, Amanda Brocklebank.
Subject Mass media and sports -- Australia.
Television broadcasting of sports -- Australia.
Sports sponsorship -- Australia.
Basketball -- Australia.
Mass media and sports -- Study and teaching (Secondary) -- Australia.
Television broadcasting of sports -- Study and teaching (Secondary) -- Australia.
Sports sponsorship -- Study and teaching (Secondary) -- Australia.
Genre Videorecording.
Educational films.
Internet videos.
Educational films.
Internet videos.
Contents A Close Relationship -- Media and Spectators -- Targeting Specific Sociocultural Groups -- Motivation -- Media Techniques -- Television Coverage -- Advertising -- Hyper Commercialization -- Raising the Bar -- Color Television's Impact -- Ratings and Profit -- Hidden Athletes -- Media Control over the Game -- Athletic Evolution.
Summary "What is the relationship between sports and the media? This program probes this fascinating partnership and the way it impacts so many facets of life. Touching on body image, gender perceptions, choices about what we eat and drink, and our level of participation in physical activity, the video also looks at the sports themselves -- their rules, variety, popularity, and supporter loyalty."--FMG website.
Other Author Marshall, Jared.
Scoglio, Stephen.
Video Education America.
Films for the Humanities & Social Sciences (Firm)
Films Media Group.
Other Title Sport and the media
Sports and the media
FMG Films on Demand.