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Title The hardware startup : building your product, business, and brand / Renee DiResta, Brady Forrest, and Ryan Vinyard.
Imprint Sebastopol, CA : O'Reilly, 2015.


 Internet  Electronic Book    AVAILABLE
Edition First edition.
Description 1 online resource (xiii, 308 pages) : illustrations
Note Includes index.
Available only to authorized UTEP users.
Print version record.
Subject Computer industry.
Computer input-output equipment.
Computer input-output equipment -- Marketing.
New business enterprises.
Computer engineering.
Computers -- Marketing.
Electronic apparatus and appliances -- Design and construction.
Electronic apparatus and appliances -- Marketing.
Contents The hardware startup landscape -- Idea validation and community engagement -- Knowing your market -- Branding -- Prototyping -- Acceleration -- Crowdfunding -- Fundraising -- Going to market -- Legal.
Summary "Validate your idea by learning the needs of potential users; develop branding, marketing, and sales strategies early on; form relationships with the right investment partners; prototype early and often to ensure you're on the right path; understand processes and pitfalls of manufacturing at scale; jumpstart your business with the help of an accelerator; learn strategies for pricing, marketing, and distribution; be aware of the legal issues your new company may face"--Page 4 of cover.
Other Author Forrest, Brady, author.
Vinyard, Ryan, author.
Other Title Print version: DiResta, Renee. Hardware startup. First edition. Beijing : O'Reilly, 2015 9781449371036