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BOOK
Title Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.
Imprint Homewood, Ill. : BPI/Irwin, 1989.

Copies/Volumes

LOCATION CALL # STATUS
 Main Stacks  HF5415.33.U6 H38 1989    AVAILABLE
Edition 4th ed.
Description xviii, 796 p. : ill. (some col.) ; 24 cm.
Bibliog. Includes bibliographical references and indexes.
Subject Consumer behavior -- United States.
Market surveys -- United States.
Consumer behavior -- United States -- Case studies.
Market surveys -- United States -- Case studies.
Other Author Best, Roger J.
Coney, Kenneth A.