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BOOK
Title Managing the big sale : a relational approach to marketing strategies, marketing tactics, selling / John V. Crosby.
Imprint Lincolnwood, Ill. : NTC Business Books, 1996.

Copies/Volumes

LOCATION CALL # STATUS
 Main Stacks  HF5438.8.K48 C76 1996    AVAILABLE
Description xiii, 224 p. ; 24 cm.
Note Includes index.
Subject Selling -- Key accounts -- Management.
Sales management.
Marketing -- Management.