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BOOK
Title Personal selling : theory, research, and practice / edited by Jacob Jacoby, C. Samuel Craig.
Imprint Lexington, Mass. : LexingtonBooks, c1984.

Copies/Volumes

LOCATION CALL # STATUS
 Main Stacks  HF5438.25.P46 1984    AVAILABLE
Description xvi, 316 p. : ill. ; 24 cm.
Series Advances in retailing series.
Note Papers presented at a conference, co-sponsored by the Institute for Retail Management and the Association for Consumer Research.
Bibliog. Includes bibliographies.
Subject Selling -- Congresses.
Other Author Jacoby, Jacob.
Craig, C. Samuel.
New York University. Institute of Retail Management.
Association for Consumer Research (U.S.)