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Author James, Genie.
Title Winning in the women's health care marketplace : a comprehensive plan for health care strategists / Genie James.
Imprint San Francisco, Calif. : Jossey-Bass Publishers, ©2000.


 Internet  Electronic Book    AVAILABLE
Description 1 online resource (xix, 271 pages) : illustrations
Bibliog. Includes bibliographical references and index.
Note Available only to authorized UTEP users.
Print version record.
Subject Women's health services -- Economic aspects.
Women's health services -- Social aspects.
Women -- Health and hygiene.
Women's Health Services -- economics.
Women's Health.
Genre Electronic books.
Contents The Health Care Gatekeepers: Women Hold the Keys -- Understanding the Women's Health Marketplace / John Kaszuba -- The Women's Health Movement / Genie James -- Consumer Pressure Meets Public Policy / Genie James -- Following Women's Dollars / Genie James -- Adapting Product Lines and Information Technology for the Consumer / Genie James -- Women's Health Care: Mission, Managed Care, and Market Share -- Success Factors for Providers of Women's Health Services / Kathleen C. Hanold -- Private Sectors and the Women's Health Market / Rita J. Menitoff -- Integrated Systems of Care for Women's Health / Jaynelle F. Stichler -- The Social Reconnaissance Approach for Understanding Women's Health / Michael R.J. Felix, James N. Burdine -- The Underserved Woman as a Business Consideration / Genie James, Stacy A. Graham, Laura J. Reed -- Getting the Most from Each Marketing Dollar / Genie James -- The Hands Touching the Patients: Models for Care -- Physician Integration: When to Partner / Jeffrey B. Persson -- Practicing Care: The Nurse Practitioner Model / Cathy Hoot -- Employer Strategies: Women in the Workforce / Genie James, Holly E. Owens -- Creating Healing Environments for Women / Jaynelle F. Stichler -- Women's Health as a Strategic Initiative / Genie James, C. Ann Boeke -- Medicare Risk: Evolution and Implications for Women / Kimberly Weiss -- Relationship-Centered Care: Hope on the Horizon / Genie James -- Conclusion / Genie James.
Summary "Sponsored by the National Association for Women's Health, Winning in the Women's Health Care Marketplace outlines a systematic approach for creating a powerful health program that will capture the attention and loyalty of the emerging women's market. This comprehensive resource is a synthesis of the nation's best practices for the responsible and profitable delivery of a new model for health care services delivery, one in which the female consumer is a pivot for success. The stellar panel of contributors offers a wealth of knowledge and practical strategies in the three critical areas that impact a woman's choice of health care providers: 1) education and information 2) convenient diagnostic and clinical services, and 3) sensitive treatment by health care providers."--Jacket.
Other Title Print version: James, Genie. Winning in the women's health care marketplace. San Francisco, Calif. : Jossey-Bass Publishers, ©2000 0787944440