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Title Handbook of consumer psychology / edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes.
Imprint New York : Lawrence Erlbaum Associates, ©2008.

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Description 1 online resource (xvi, 1273 pages) : illustrations
Series Marketing and consumer psychology series
Marketing and consumer psychology series.
Bibliog. Includes bibliographical references and indexes.
Note Available only to authorized UTEP users.
Print version record.
Subject Consumer behavior.
Decision making.
Marketing -- Psychological aspects.
Advertising -- Psychological aspects.
Contents I. Introduction. History of consumer psychology / David W. Schumann, Curtis P. Haugtvedt, and Edith Davidson -- II. Consumer information processing. The role of knowledge accessibility in cognition and behavior: implications for consumer information processing / Robert W. Wyer ; Consumer memory, fluency, and familiarity / Antonia Kronlund, Bruce W.A. Whittlesea, and Carolyn Yoon ; Consumer learning and expertise / J. Wesley Hutchinson and Eric M. Eisenstein ; Categorization theory and research in consumer psychology: category representation and category-based inference / Barbara Loken, Lawrence W. Barsalou, and Christopher Joiner ; Consumer inference / Frank Kardes, Steven Posavac, Maria L. Cronley, and Paul M. Herr ; Effects of sensory factors on consumer behavior: if it tastes, smells, sounds, and feels like a duck, then it must be a ... / Joann Peck and Terry L. Childers ; Stages of consumer socialization: the development of consumer knowledge, skills, and values from childhood to adolescence / Deborah Roedder John ; Aging and consumer behavior / Carolyn Yoon and Catherine A. Cole -- III. Motivation, affect, and consumer decisions. Positive affect and decision processes: some recent theoretical developments with practical implications / Alice M. Isen ; The nature and role of affect in consumer behavior / Joel B. Cohen, Michel Tuan Pham, and Eduardo B. Andrade ; Self-regulation: goals, consumption, and choices / Kathleen D. Vohs, Roy F. Baumeister, and Dianne M. Tice ; Goal-directed consumer behavior: motivation, volition, and affect / Hans Baumgartner and Rick Pieters ; Goal directed perception / Chris Janiszewski -- IV. Persuasion, attitudes, and social influence. Attitude change and persuasion / Curtis P. Haugtvedt and Jeff A. Kasmer ; Associative strength and consumer choice behavior / Christopher R.M. Jones and Russell H. Fazio ; Measuring the non-conscious: implicit social cognition in consumer behavior / Andrew Perkins, Mark Forehand, Anthony Greenwald, and Dominika Maison ; Implicit consumer cognition / Patrick T. Vargas ; Evoking the imagination as a strategy of influence / Petia K. Petrova and Robert B. Cialdini ; Consumer attitudes and behavior / Icek Aizen ; I know what you're doing and why you're doing it: the use of persuasion knowledge model in consumer research / Margaret C. Campbell and Amna Kirmani ; Social values in consumer psychology / Lynn R. Kahle and Guang-Xin Xie.
V. Behavioral decision research. Consumer decision making: a choice goals approach / James R. Bettman, Mary Frances Luce, and John W. Payne ; Dynamics of goal-based choice: toward an understanding of how goals commit versus liberate choice / Ayelet Fishbach, and Ravi Dhar ; Hedonomics in consumer behavior / Christopher K. Hsee and Claire I. Tsai ; Behavioral pricing / Maggie Wenjing Liu, and Dilip Soman ; Perceptions of fair pricing / James E. Heyman and Barbara A. Mellers ; Associative learning and consumer decisions / Stijn M.J. van Osselaer -- VI. Products, preferences, places, and people. A role of aesthetics in consumer psychology / JoAndrea Heogg and Joseph W. Alba ; Product assortment / Susan M. Broniarczyk ; Brands and their meaning makers / Chris T. Allen, Susan Fournier, and Felicia Miller ; Theory in consumer-environment research: diagnosis and prognosis / Sevgin A. Eroglu and Karen A. Machleit ; Music and consumers / James J. Kellaris ; Consumer psychology of sport: more than just a game / Robert Madrigal and Vassilis Dalakas ; Diversity issues in consumer psychology / Jerome D. Williams, Wei-Na Lee, and Geraldine R. Henderson -- VII. Consumer well-being. Consumers and the allure of "safer" tobacco products: scientific and policy issues / Eugene Borgida, Anita Kim, Emily N. Stark, and Christopher Miller ; Assessing the relationships between tobacco advertising and promotion and adolescent smoking behavior: convergent evidence / Marvin E. Goldberg ; The social marketing of volunteerism: a functional approach / Arthur A. Stukas, Mark Synder, and E. Gil Clary ; Health risk perceptions and consumer psychology / Geeta Menon, Priya Ragibur, and Nidhi Agrawal ; Toward a psychology of consumer creativity / James E. Burroughs, C. Page Moreau, and David Glen Mick ; Compulsive buying: review and reflection / Ronald J. Faber, and Thomas C. O'Guinn ; Summing up the state of coping research: prospects and prescriptions for consumer research / Adam Duhachek -- VIII. Advances in research methods. Self-reports in consumer research / Kimberlee Weaver and Norbert Schwarz ; Cross-cultural consumer psychology / Sharon Shavitt, Angela Y. Lee, and Timothy P. Johnson ; Measurement error in experimental designs in consumer psychology / Madhu Viswanathan ; Individual differences: tools for theory testing and understanding in consumer psychology research / Curtis P. Haugtvedt, Kaiya Liu, and Kyeong Sam Min ; Neuroeconomics: foundational issues and consumer relevance / Giovanna Egidi, Howard C. Nusbaum, and John T. Cacioppo.
Summary Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. This handbook presents a collection of chapters in the field of consumer psychology.
Other Author Haugtvedt, Curtis P., 1958- editor.
Herr, Paul, 1956- editor.
Kardes, Frank R., editor.
Other Title Print version: Handbook of consumer psychology. New York : Lawrence Erlbaum Associates, ©2008 9780805856033 080585603X