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Title The third screen : marketing to your customers in a world gone mobile / Chuck Martin.
Imprint Boston : Nicholas Brealey Pub., 2011.


 Main Stacks  HF5415.1265 .M3288 2011    AVAILABLE
Description xxvi, 230 p. ; 24 cm.
Bibliog. Includes bibliographical references and index.
Subject Telemarketing.
Mobile commerce.
Internet marketing.
Internet advertising.
Business enterprises -- Computer networks.
Contents Mobile is game changing -- The rise of the untethered consumer -- Smartphones rule -- Real time moves to all the time -- Customer engagement in a world gone mobile -- There's an App for that: the new broadcasting -- On location, on location, on location: LBM -- The finding: search on steroids -- Social goes mobile -- The push-pull of mobile -- The new laws of (inbound) mobile marketing.